THE ZOMBIE WITH THE DRAGON TATTOO

Zombies are HOT in the publishing world. I know this because pretty much every issue of Publisher’s Lunch for the past year has reported stupendous deals for writers of zombie fiction. This includes one headlined seven-book deal—planning for years of zombiemania to come.

So lock your doors and windows, fellow reader-persons. We are in the midst of an invasion of literary zombies, nonfiction zombies, romantic zombies, high school zombies, historical zombies, and anthologized zombies. All eating brains at a bookstore near you.

And to make way for all this zombification, our corporate masters (aka the Big Six publishing companies) aren’t buying much other adult fiction. At least I guess that’s why agents report editors aren’t buying the following genres: romantic comedies, family sagas, action-adventure, high fantasy, sci-fi, westerns, historicals, literary fiction, most mysteries, thrillers by anybody other than James Patterson or Dan Brown—and pretty much anything that does NOT involve women falling in love with angsty immortal beings.

And zombies.

Maybe it’s just me, but I don’t see how brain-eating, festering undead persons have such a universal appeal. Most book-buyers are women over forty. Zombies aren’t really our thing. Don’t get me wrong, I was as big a fan of George Romero’s classic Living Dead films as any college kid ingesting controlled substances, but I’M A GROWN-UP NOW

So I’m talking to you, fellow grown-ups. OK, Zombieland was a hoot, and you bought Pride and Prejudice and Zombies for the hilarious cover—although you probably never got around to opening it—but are you plunking down your hard-earned, Recession-era cash money for the latest Heartbreaking Work of Staggering Zombies, or whatever—and all six sequels?

Our corporate masters say you will. You will all stampede down to your local B&N and demand these books like a mindless horde of, um, zombies.

This is supposed to happen because of the self-fulfilling prophesy that is the religion of marketing strategists: severely limit people’s choices through distribution control, rationed advertising, and kick-backs—then declare “the people have chosen” your product.

You can see this phenomenon at work any time you shop for a utilitarian plastic object at your local mall. Maybe few years ago you decorated your kitchen in the Wedgwood blue that was everywhere, but now you can’t find a dishpan in any color but used-chewing-gum beige or coagulated-blood red. You go to Kmart, Walmart, Big Boxmart or wherever, and find the identical dishpan in the same two colors in every store. Acres of them—all the same. So you’re finally bullied into buying a used-chewing-gum beige dishpan…and THE MARKET HAS SPOKEN! Everybody LOVES used-chewing-gum beige.

And zombies.

I haven’t forgotten them. But, you know, when I look at the bestseller list, I don’t see a lot of zombitude. I see the top bestsellers for many months have been three mysteries by a dead Scandinavian, who probably couldn’t get published in his lifetime because “nothing was selling” but zombies, or vampires, or chick lit, or the faux-fad of that particular year.

I know all this is depressing as hell, but I do have something hopeful to say. This is it: I think the e-book revolution is about to eat the brains of that whole resistance-is-futile, one-size-fits-all paradigm.

When readers can buy $2.99 books, wherever, whenever the whim strikes, book sales can’t be controlled by simply paying chain stores to put certain titles in the front of the store and buying a full-page ad in the NYT Book Review.

Niche sites will start to review and market niche books. Readers will have more choices. Because it’s less risky to buy a $2.99 e-book than a $25 hardback, buyers can take chances on something new without needing to hear “it’s what’s selling” from their inner sheep.

Whether or not you decide to buy an e-reader (I’m personally not ready to take the plunge) they’re good news for writers. Especially if e-stores continue to pay high royalties for lower-priced books.

Most of us will probably still need agents and publishers, but they’ll serve slightly different functions. The market will fragment, but that’s not a bad thing. We may end up with a system like broadcast/cable TV where instead of a whole nation watching The Ed Sullivan Show on a Sunday night, some can see Mad Men while others enjoy watching tear-jerking home remodels or really rude people from New Jersey.

What’s happening is Chris Anderson’s “long-tail” theory at work. Long tail theory says niches, when considered collectively, represent a substantial market that shouldn't be ignored.

So don’t join the zombie march. By the time you hit chapter seven, zombie lit will probably have gone the way of chick lit—made toxic by frenzied over-buying. Keep writing in your favorite genre, hone your craft, join niche organizations and wait. I predict the e-reader will have a very long tail—which will be great for writers.

But maybe not for zombies.

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The "I Write Like" Man

Here's a link to an interview with the fascinating young Russian who invented the "I Write Like" meme that's captivated us all this week. No, don't start querying different agents because it says you write like Stephen King. So does Margaret Atwood, apparently. A lot can be forgiven when you read that English isn't even his first language.

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SELF-PUBLISHING: Maybe You're Not So Vain After All?

A lot of writers—even established ones—are taking a second look at self-publishing right now.

Only a couple of years ago, self-publishing—especially for memoir and fiction—was equated with the grumpy-geezer rants and bored-housewife fantasies of "vanity publishing.".

Serious writers were told self-publishing was the direct route to a dead-on-arrival career. Predatory outfits like PublishAmerica and AuthorHouse produced such heaping piles of unedited, overpriced crapola that most bookstores wouldn’t touch anything that gave off a whiff of “P.O.D,” no matter what the author's credentials. Reviewers tossed copies in the shredder without a second look, and most self-published books sold under 150 copies. 

But along came Amazon’s Kindle, igniting what's being called the biggest change in publishing since Gutenberg. And as Eric at Pimp my Novel says, “words of caution against unscrupulous self-publishing companies (read: vanity publishers) don't apply to the world of e-books.” 

Suddenly anybody who can convert a Word file to .pdf can throw a book on Amazon and have an ebook for sale within minutes—at no cost. AND—here’s the really seductive part—there's actual money to be made. Amazon pays a 70% royalty on Kindle books priced from $2.99-$9.99.

A few months ago, while big publishing companies battled with Amazon about ebook pricing and squabbled with their authors about ebook rights and royalties, a few savvy writers quietly slipped their Kindle-formatted books onto Amazon—for very low prices. Instead of getting paid maybe a few pennies in royalties on the sale of a traditionally published paperback, they started getting $2.10 for a $2.99 ebook.

Kinda awesome, since the low prices snagged a lot of customers eager to load their shiny new Kindles. These self-pubbed bargain ebooks didn’t just sell to the author’s sisters and his cousins and his aunts like the old expensive P.O.D. stuff—they sold BIG. Everybody loves a bargain.

Thriller writer J. A. Konrath—the guru of the DYI ebook movement—started making serious bucks (six-figures-a-year serious) off his out-of-print backlist, as well as manuscripts his publisher had rejected. Yes, you read that right: rejected manuscripts making money. You can read his amazing saga and advice on how to follow in his footsteps on his blog, A Newbie’s Guide to Publishing. 

But—and this is a big but—Konrath is an established thriller author with a solid readership (and an agent.) Can a mere unpublished novelist match his success?  

In spite of all the caveats from industry professionals, some writers seem to be doing just that. Author Karen McQuestion, unknown and unpublished as a fiction writer, put six novels on Amazon  last fall, and shot to the top of the Kindle Bestseller list within weeks. Since then, one of those six, A Scattered Life, has been optioned for film and is being issued by Amazon Encore in paperback this summer. She sold 30,000 ebooks on Amazon in the space of five months.

A fellow survivor of my UK publisher’s crash-and-burn, retired Chicago Tribune columnist Terry Galanoy is so impressed with these success stories, he has just published his thriller, BLOODGOLD in a Kindle edition this week. I’m rooting for him and watching his progress with an eye to doing the same with my out-of-print books.

Literary Lab’s Michelle Davidson Argyle is going the same route. She has decided to self-publish her literary novella Cinders, which will be coming out next month. A couple of days ago, Michelle posted a hilarious video by another self-publisher, Zoe Winters, illustrating the argument for going the non-traditional route.

So who should consider hitting self-pub e-book trail?

1)     Traditionally published writers with an out-of-print backlist. Novelists like Konrath who have an established following plus name recognition are in a no-lose situation here. Some are even dumping their print publishers altogether.

2)     Professional writers with platform and a strong writing background. McQuestion and Galanoy are working writers with solid sales in nonfiction. Galanoy has two NYT bestselling nonfiction books and McQuestion is a regular contributor to major newspapers.

3)     Marketing geniuses. Writers like clever YouTube marketer Zoe Winters will probably go far. If you can compete on her level, go for it.

4)     Writers with a strong online following. Michelle Davidson Argyle (who also blogs as Lady Glamis) has spent years establishing an online presence. She has edited anthologies and judged contests. She’s got a niche book to sell to a niche market where she has platform.

But for everybody else, I’d say… probably not so much. Sigh.

Here's the thing: as news of Konrath’s success spreads, we’re about to be inundated with a flood of self-pubbed ebooks. We have every reason to expect them to be like self-pubbed treeware books—mostly unoriginal, unedited, schlocky first drafts. Readers will need some way to pick out the good ones. That means the books will have to be vetted by somebody. Those somebodies will probably continue to be traditional publishers. 

If you do decide to go the e-route, you’ll need to follow some guidelines:

1)     If your book is not a reprint, get it edited by a professional. Not your retired librarian aunt. Not your boyfriend who dropped out of an MFA program. A professional editor who knows the business.

2)     Get professional help in formatting if you’re not super-savvy in book design. This is a relatively new field, so I’ll give you Mr. Galanoy’s recommendation: Rob Siders Kindle Services. Specialized tech services like his can help you get on Kindle as well as other ebook sources for a few hundred bucks.

3)     Design your cover to work as a thumbnail. Your sales will be almost entirely based on a thumbnail of your cover, so make sure it looks good in miniature.

4)     Make sure all rights have reverted to you if this is a reprint. (If you went with PublishAmerica, they own all rights for seven years. Sorry.) And remember—cover art is the property of the original publisher. If you want to use the original cover, you’ll probably have to pay for permission to use it.

5)     Develop superb online marketing skills. Everything about Kindle and its iPad-y, Nook-y cousins is going to be happening online. Join the Kindle forums now and start making friends. Follow Joe Konrath’s blog and start commenting.

For some great recent blogposts on the subject, I recommend Scott Nicholson at the Blood-Red Pencil on pros and cons, and Funds for Writers’ Hope C. Clark on novelists who are ditching their traditional publishers for epublishing.

Me, I’m still mulling over cover ideas as I consider taking the plunge with my out-of-print books. Any of you out there planning to Kindle your backlist or take a chance with new manuscripts?

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Who Do You Write Like?

Terry Lynn Johnson provided a fun time-waster over on her blog today. It's an "analyzer" that scans a piece of your prose and tells you who you write like. I put in several chapters and a short story. Two were pronounced to be in the style of David Foster Wallace; two like William Gibson, and my current WIP is James Joyce. Kind of high fallutent for chick lit, I'd say. If you want to play, here's the link http://iwl.me/.

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THE NUMBER ONE MISTAKE NEW WRITERS MAKE...and why we make it

After reading a bunch of agent blogs, submission guidelines, and tweets on the subject of our #queryfails, it occurred to me that most of the complaints can be boiled down to one major offense: querying too early.

It’s not only about holding off until you can give that book an extra polish: writers need to educate themselves about the publishing industry before they try to join it.

Unprofessional gun-jumpers waste agents’ time, frustrate themselves, overstuff the slushpile—or publish inferior and/or under-promoted books, “ending careers practically before they start” according to agent Dorian Karchmar of Writers House.

I know about that ending-a-career-practically-before-it-starts thing. When I was chomping at the bit to publish my first book, I didn’t have a clue that if you publish a book or two but don’t have the sales numbers—something that can be completely out of your control—finding another publisher is close to impossible. I’ve got the calluses on my soul to prove it.

So don’t chomp. Take your time. You may not get a do-over.

Ms. Karchmar says: “Don’t give in to internal and external pressures to try to find an agent before you’ve matured as a writer. The book business is very difficult and not getting any easier; most books that are published don’t sell well.” Her advice? “Write a book that only you could write, and rewrite, rewrite, rewrite.”

Agent Janet Reid goes further. She suggests writing and polishing at least two books before you start the query process: “After you've written your first novel; you wait, write a second, revise, then query.”

And we also need to pay attention to all those agents whose websites post variations on what agent Andrea Hurst says, “publishing is a business. It bears repeating: publishing is a business! And we are professionals.” New writers have to learn to be professionals too.

But Ms. Karchmar is right about those pressures.

You’ve got the EXTERNAL PRESSURE:

• From your mom, who thinks the fact you’ve written 80,000 words of anything is so noteworthy she’s already composed the press releases.
• From your significant other, who wants to know when exactly his/her years of sharing you with that damned manuscript are going to start paying a few bills.
• From your friends, who are getting kind of embarrassed for you, when you keep telling them you’re a writer but have nothing to show for it. How long can it take to write a book anyway? They can type 55 words a minute!
• From your critique group, who are so tired of helping you revise that WIP …AGAIN, they’re screaming “Send it! Away! Immediately!”

And the INTERNAL PRESSURE:

• From your battered self-esteem: How many more years can you take those eye-rolls you get every time you tell somebody at a party you’re “pre-published,” and you’re only delivering pizzas until you make it as a writer?
• From artistic insecurity: You won’t REALLY know you have talent unless you’re validated by the industry, right?
• From financial insecurity: It’s tough to pay off the loans for the MFA when the only paying writing gig you’ve had since you got the degree is updating the menu for your brother-in-law’s fish and chips place.
• From your muse, who says: “This is some f*&%ing amazing s#%t, man! The world totally needs this book!” (What? A muse can’t be a stoner dude?)

We’ve heard them all. But the trick is learning to IGNORE THEM. We have to learn to listen instead for that small inner voice when it finally says:

• “I’ve got a couple of polished, print-ready books that will stand up to the snarkiest reviewer.”
• “My ego is enough under control that I’m willing to rewrite again for my agent (even though he’s dead wrong.) Then again for my editor (even though she looks maybe twelve years old and the last book she read probably had pop-ups in it.) And I will not threaten anyone with homicide when they put Fabio on the cover of my prequel to The Great Gatsby.”
• “I’m a professional. I know all about how the publishing industry works and I’m ready to turn out at least a book a year, promote it, and live my life on deadline.”

I can’t say for sure that I’d have a career now if I hadn’t been so eager to send my books out there so soon. I write quirky stuff, and maybe I’d still be sitting here in slushpile hell whether or not I’d jumped at the first publisher who accepted a manuscript.

But I know I’d have had an easier time if I’d held off with those queries and learned more about the business before I dove into it, soul-first.

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All my blog comments are disappearing!

Anybody else having this problem? If you've posted comments on my blog in the last three days, your comment has probably been eaten by the Bloggermonster. Becky  says she's having the problem, too. Stuff I posted on other blogs seems to be disappearing too. This is soooooo weird. And crazymaking. 'sup, Blogger?

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